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How to use YouTube as part of your author platform

Last spring, we talked about the importance of social media for indie writers and how you can use Instagram to build and engage with your (younger) fan base. Today, we’re going to look at an even bigger platform: YouTube.

Authors: stop using auto messaging to spam your followers on Twitter

As a company currently working on a product launch, we’re taking the time now to slowly and organically build and establish our presence online (we’ve previously discussed the merits of this method versus the faster method of purchasing followers). Incidentally, this is something we recommend that authors do for any book launch - start early.

On a daily basis, this means: following new writers or industry personalities, engaging with followers, checking up on relevant hashtags, and sharing and creating useful content.

Can you reinvigorate a stalled campaign?

You’ve planned, written and rewritten your campaign page, built your rewards, gathered your family and friends around you, and launched your campaign. You’ve been gearing up for crowdfunding for a while, and can’t wait to get your book started. The first dollars start to pour in, you’re excitedly watching your numbers tick up, and you’re feeling closer to your goal by the minute.

Four elements of a good book description

One of the millions of small things that you’ll need to do before your book is published is write a description for your back cover. Don’t be fooled by the length of this project. For a lot of writers, these might be the most difficult 150 to 200 words you’ll write for your book (apart from your biography of course).

The trick about the back cover copy is that it’s not novel-writing, it’s marketing. The main goal of your description (to sell the book) differs from the goal of creative writing, which means the style of writing is going to differ as well.

Why being a reclusive writer is bad for your book

The recluse writer is an all-too-common stereotype, but it’s a stereotype that we’ve had a hand in creating. To the introvert, there’s something wonderfully appealing about the idea of an introspective job that allows you to huddle up in your own home and choose when and how you want to interact with people. We’re also all guilty of sharing the (more than) occasional quote about avoiding the world and other people (see Exhibit A below).

*Exhibit A: