For a lot of people striking out on their own as a freelancer or author, starting a blog seems like the obvious answer for self-promotion. It improves SEO, attracts site visitors (who potentially become customers), and promotes your personal brand. But in an increasingly saturated market, blogging may not be the easy answer it once was. To help make your decision a little clearer, here are a few of the pros and cons of blogging.
Pro: There are close to no startup costs.
Depending on what you’re planning to do, you can start a blog for as little as $0. All you need is your time and commitment, which makes it the cheapest way to promote yourself (although certainly not the easiest).
Con: Blogging takes a lot of work.
Most people aren’t fully aware of what they’re getting into when they create a blog so many get abandoned within the first year. Blogging means writing 300-600 words at least once a week until you decide to stop. It can be a big commitment, so make sure you have a lot of things to say about your chosen theme and are passionate enough to keep it going for a long time.
Pro: Blogging ensures that your site is constantly updated.
If you’re familiar with SEO (Search Engine Optomization), you’ll know that Google favours sites that are constantly getting updated. A blog is an obvious way to do that, but you can always update your portfolio and work history information to get around this.
Con: There are many millions of blogs already out there.
According to WordPress, 53.1 million new posts are published each month on their blogging platform alone. This doesn’t include Tumblr, LinkedIn, and the hundreds of others out there. With these numbers, it’s easy to see how a new blog is going to get lost online. All this means that you have to work hard to write the blog and then work twice as hard to promote it.
Pro: Blogging can be a great way to promote your personal brand.
Especially if you want to establish your industry expertise (case in point). If you make your blog a great source of information (or entertainment), it can be a great way to sell your services or books.