We've devoted a few posts to the topic of what to do before crowdfunding, and nearly every source you find online will tell you what to do during your campaign, but what happens once it ends? After that huge rush of excitement, the months of hard work, and the final (hopefully successful) day of the campaign, what are the next steps you should take?
The beautiful thing about crowdfunding is that, if all goes well, you’ve rallied a team of readers around you who are excited about what you’re doing and are invested in your process. They WANT to hear news about your book, get updates on the project, and read more of what you’re writing. This is the most loyal, engaged, and enthusiastic your email list will ever be.
So, step number 1: you’ll receive a complete email list of everyone who supported your campaign from whatever platform you’ve chosen to use. The first thing you should do is export it and save it in a secure place.
Step number 2: communicate with your supporters
It’ll probably be several months from the time your campaign ends to the time your supporters get their rewards. During that time, they’ll appreciate periodic updates about how your book and their rewards are coming along.
Step number 3: keep your readers engaged.
That’s easier said than done, but it’s a really important step if you want to reap long-term benefits from your crowdfunding campaign.
This could mean a number of things, but the most obvious place to start is with a mailing list. Mailing lists are a great way to keep your author brand on the forefront of people’s minds and keep your readers up to date with goings-on behind the scenes. An engaged and enthusiastic reader list is also proof to traditional publishers that your book is worth investing in.
What should you do with a mailing list? Pretty much the same thing you were doing with it before it became an official mailing list: stay in touch with your readers. Send regular updates about your writing, conferences that you’re going to or workshops that you’re hosting, exclusive book deals, and anything else you think would be fun for your readers. Make sure not to bombard them with news. Once a month is a good rule of thumb.
Step number 4: Make it possible for new people to join your mailing list. Add a link on your website or social media pages, and tell people what they’ll get by signing up (i.e. book deals, news, writing updates, etc.).