For a lot of people striking out on their own as a freelancer or author, starting a blog seems like the obvious answer for self-promotion. It improves SEO, attracts site visitors (who potentially become customers), and promotes your personal brand. But in an increasingly saturated market, blogging may not be the easy answer it once was. To help make your decision a little clearer, here are a few of the pros and cons of blogging.
Pro: There are close to no startup costs.
Depending on what you’re planning to do, you can start a blog for as little as $0. All you need is your time and commitment, which makes it the cheapest way to promote yourself (although certainly not the easiest).