The Pros and Cons of Blogging

For a lot of people striking out on their own as a freelancer or author, starting a blog seems like the obvious answer for self-promotion. It improves SEO, attracts site visitors (who potentially become customers), and promotes your personal brand. But in an increasingly saturated market, blogging may not be the easy answer it once was. To help make your decision a little clearer, here are a few of the pros and cons of blogging.

Pro: There are close to no startup costs.

Depending on what you’re planning to do, you can start a blog for as little as $0. All you need is your time and commitment, which makes it the cheapest way to promote yourself (although certainly not the easiest).

Dos and Don’ts for a Great Freelance Website

Part of my role at PubLaunch involves finding and reaching out to companies and freelancers who we think would fit in as suppliers on our site. As you can imagine, this has involved a lot of Google searches, digs through databases, and freelance website perusals. One thing I’ve noticed is that I make my decision about whether or not to contact each freelancer very quickly. The decision is usually based on a few things that I notice (or don’t notice) on a website. I thought I’d share some of these as helpful dos and don'ts to make sure you’re getting the most out of your own professional website.

Choosing the right crowdfunding platform

Obviously, as a site with a crowdfunding platform, we think you should choose ours. PubLaunch is going to have the best crowdfunding platform for books ever, and you’d be downright silly to choose anything else.

Okay, now that we’ve got that obligatory bit of self-promotion out of the way, it’s down to the real business. What are the things you should look for when finding a home for your campaign? Well, let’s start with the biggest myth of all.

Why crowdfunding is essential to the publishing world

If you’ve read our About page, you’ll know that book-focused crowdfunding is what led us to create PubLaunch in the first place. There are so many reasons why crowdfunding has become essential to book publishing. Here are four:

5 Indie Books to Read this Winter

Winter is just around the corner and the weather is getting chillier by the day. Now is the perfect time to curl up inside with a good book. With that in mind, we thought we’d help you prepare your winter reading list with these five suggestions. This list has something for everyone and features a couple suggestions published by our partners.

Eating Vegan in Vegas by Paul Graham. Published by Sullivan Street Press.