We've devoted a few posts to the topic of what to do before crowdfunding, and nearly every source you find online will tell you what to do during your campaign, but what happens once it ends? After that huge rush of excitement, the months of hard work, and the final (hopefully successful) day of the campaign, what are the next steps you should take?
The beautiful thing about crowdfunding is that, if all goes well, you’ve rallied a team of readers around you who are excited about what you’re doing and are invested in your process. They WANT to hear news about your book, get updates on the project, and read more of what you’re writing. This is the most loyal, engaged, and enthusiastic your email list will ever be.