How to use YouTube as part of your author platform

Last spring, we talked about the importance of social media for indie writers and how you can use Instagram to build and engage with your (younger) fan base. Today, we’re going to look at an even bigger platform: YouTube.

Authors: stop using auto messaging to spam your followers on Twitter

As a company currently working on a product launch, we’re taking the time now to slowly and organically build and establish our presence online (we’ve previously discussed the merits of this method versus the faster method of purchasing followers). Incidentally, this is something we recommend that authors do for any book launch - start early.

On a daily basis, this means: following new writers or industry personalities, engaging with followers, checking up on relevant hashtags, and sharing and creating useful content.

Can you reinvigorate a stalled campaign?

You’ve planned, written and rewritten your campaign page, built your rewards, gathered your family and friends around you, and launched your campaign. You’ve been gearing up for crowdfunding for a while, and can’t wait to get your book started. The first dollars start to pour in, you’re excitedly watching your numbers tick up, and you’re feeling closer to your goal by the minute.

Four elements of a good book description

One of the millions of small things that you’ll need to do before your book is published is write a description for your back cover. Don’t be fooled by the length of this project. For a lot of writers, these might be the most difficult 150 to 200 words you’ll write for your book (apart from your biography of course).

The trick about the back cover copy is that it’s not novel-writing, it’s marketing. The main goal of your description (to sell the book) differs from the goal of creative writing, which means the style of writing is going to differ as well.

Why being a reclusive writer is bad for your book

The recluse writer is an all-too-common stereotype, but it’s a stereotype that we’ve had a hand in creating. To the introvert, there’s something wonderfully appealing about the idea of an introspective job that allows you to huddle up in your own home and choose when and how you want to interact with people. We’re also all guilty of sharing the (more than) occasional quote about avoiding the world and other people (see Exhibit A below).

*Exhibit A:

Can self-published authors sell books without social media?

A lot of self-published authors feel like they need to jump on board the social media train because it will help you sell your books.

How to choose the right editor for your book

When it comes to editing a book, there isn’t a formula for all editors to use that helps them achieve a perfect result every time. Book editing is a mixture of expertise and intuition. Since there isn’t a 100% correct way to edit a book, it’s important to find an editor who has experience with your genre, style of writing, and can offer you the services you need.

How to manage your crowdfunding campaign - infographic

Since we’re still accepting new campaigns, we thought we’d post something useful to anyone thinking about crowdfunding (or working on a project right now). The biggest challenge that most people face during this process is usually figuring out what needs to happen in what order so that supporters will actually come to the page. Managing and promoting a campaign in an effective way can be especially challenging for a writer who normally spends his or her time thinking about reading and writing rather than marketing.

Given that this is such a prominent issue, we’ve decided to adapt (and partially preview) what we’ll later be using in our Learning Center on the official site.

5 Social Media Guidelines for Authors

Social media is one of the easiest ways to express yourself and your brand. It gives you the opportunity to connect with others from all over the world and allows you advertise yourself and your work. Today, we’re going to give you a basic guide to social media for authors. We’ll talk about how to properly maintain your accounts to increase the number of followers, keep them interested, and ultimately gain popularity within the writing and publishing industry.

Without further ado, here are 5 social media guidelines to maintaining and growing your social media accounts:

What it's really like to throw a virtual book launch: Q&A with Stacey Atkinson

For the past couple weeks we've been talking about why and how to throw a virtual book launch party. This week, we decided to round out the topic by talking to a self-published author who's actually done it. 

Stacey Atkinson is the author of Letters from Labrador, for which she threw a Facebook launch event in May. We talked to Stacey to get her insight into throwing a virtual launch, what worked, and what she would have done differently.