Imagine for a moment you’ve spent hours creating the “perfect” campaign. Your goal is to raise $10,000, you’ve set your campaign page to “live,” and the contributions are rolling in.
It’s now the day before your campaign ends and you’ve had 150 contributions. That’s more than you ever expected. You’re thrilled by the support, but then you look at the amount of funds raised. You’ve only reached 30% of your goal!