One of the millions of small things that you’ll need to do before your book is published is write a description for your back cover. Don’t be fooled by the length of this project. For a lot of writers, these might be the most difficult 150 to 200 words you’ll write for your book (apart from your biography of course).
The trick about the back cover copy is that it’s not novel-writing, it’s marketing. The main goal of your description (to sell the book) differs from the goal of creative writing, which means the style of writing is going to differ as well.
Here are a few key things that make a successful book cover description: