Why You Need an Editor

If you’re an author on a budget, you might think that hiring a professional editor is an extra cost that you can do without. “I’m a great writer,” you might say to yourself, “and I spell-checked my manuscript, so I don’t need an editor.” This would be a big mistake. Even the most talented writers hire editors. (If it weren’t for the advice of his editor, F. Scott Fitzgerald might be best known today for writing a novel called Trimalchio in West Egg or The High-bouncing Lover.[1]) But editors do more than just fix spelling errors—although they do that, too. There are different kinds of editors, and they can work with you at every stage in the publishing process.

Why You Shouldn't Throw a Book Launch Party

Throwing a book launch party is a popular way for authors to generate some early buzz and promote their new books. However, if you are a self-publishing author, you may want to reconsider the idea of throwing a lavish party to celebrate the release of your new book. Here’s why:

The 4 Top Crowdfunding Myths

Myth #1: Crowdfunding is an easy way to raise money for your project.

You need money for a project and crowdfunding sounds like a good idea. You create and launch a campaign page within a few days. What could go wrong?

Successful crowdfunding takes a lot of pre-planning. If you aren’t already active on social media with a large following, then you’ll need at least a few months to build a network. You need this network because these are the people who will fund your project. You also need to let your followers know about your campaign before you launch it. You don’t want to launch it and have it remain stagnant for days or even weeks while you’re busy letting everyone know about it. That doesn’t bode well for the future of your campaign.

What Authors Need to Know about SEO

If you are an author with a website or blog, you really should know a thing or two about Search Engine Optimization (SEO). Search engines like Google are the primary way that users find information and products online. The better your ranking on Google, the more likely users are to find your site and your book!