Print on Demand Explained

If you’re considering publishing a manuscript through non-traditional methods (i.e. self- or hybrid- publishing), now’s a good time to understand how print on demand (POD) works. POD dominates the self-publishing industry. Without the heavy costs of traditional printing, it is often the only way for independent authors to see their work in print.

Should You Pay for Tweets?

It can be a tough world online when you’re trying to make yourself heard above the din. Many services now exist that claim to help you get heard: for a fee, they’ll Tweet about you and your book or promise to get you more followers. But are these paid services really worth it? You’ll hear from us (and others out there) that you can do a lot of this on your own, so what are you really getting when you pay for tweets?

Getting Heard Online: 4 Tips to Help You Stand Out on Twitter

If you spend any time on Twitter, you’ll notice that the amount of information on there can be overwhelming. Try looking up the hashtags #amwriting and #amreading, which are typically used by authors and readers, and you’ll see a mountain of information about books that people are desperately trying to get you to read.

As an author (or anyone else, for that matter) how can you make sure you’re heard among all this noise? Obviously there is no guaranteed, fool-proof plan to make this happen, but following a few of these tips will go a long way to making you stand out on Twitter.

The Pros and Cons of Blogging

For a lot of people striking out on their own as a freelancer or author, starting a blog seems like the obvious answer for self-promotion. It improves SEO, attracts site visitors (who potentially become customers), and promotes your personal brand. But in an increasingly saturated market, blogging may not be the easy answer it once was. To help make your decision a little clearer, here are a few of the pros and cons of blogging.

Why Crowdfunding Is Essential to the Publishing World

If you’ve read our About page, you’ll know that book-focused crowdfunding is what led us to create PubLaunch in the first place. There are so many reasons why crowdfunding has become essential to book publishing. Here are four: