Can You Reinvigorate a Stalled Campaign?

You’ve planned, written and rewritten your campaign page, built your rewards, gathered your family and friends around you, and launched your campaign. You’ve been gearing up for crowdfunding for a while, and can’t wait to get your book started. The first dollars start to pour in, you’re excitedly watching your numbers tick up, and you’re feeling closer to your goal by the minute.

And then, it all seems to grind to a halt. You’re only 10 to 20 percent of the way there and the funds just aren’t coming in anymore. Several days have passed and you’re no closer to reaching your goal, with only two weeks to go. What can you do? Is there a way to turn it around and reinvigorate your stalled campaign?

There is no quick fix or formula, but you can examine your tactics so far to make sure you really have been doing everything you can.

  1. Have you told everyone? It’s important to note that sharing your campaign on social media doesn’t replace contacting people you know personally. If you’re on Facebook, for example, only a small percentage of your friends will actually end up seeing your posts. So while it’s helpful to share updates and news on social media, it won’t replace the act of writing a personal email to a friend or picking up the phone.

  2. How many times are you posting on social media per day? There is a happy medium when it comes to social media and landing on either end of it can be harmful to your campaign. Post too little and no one will ever hear about it. Post too frequently and you risk annoying your friends to the point that they’ll stop paying attention altogether.

  3. Are you selling your campaign too aggressively? People generally don’t like to be sold to, so make sure you’re trying to engage them with things they’d like to hear: cool reward ideas, great cover art, enticing quotes from the book, or general updates. If you mention you’re crowdfunding, they’ll understand what that means without having to be told.

  4. What does your campaign page look like? Ask your friends and family for honest feedback. Maybe you haven’t done a good enough job of representing your book to site visitors. Adding more persuasive information could transform visitors into supporters.

  5. Have you put in some of your own money? It may seem to go against the idea of crowdfunding, but putting in some of your own money can give your book a jump start since people are often unwilling to support an unsuccessful campaign.

  6. Have you shared your campaign in online communities? There are an endless number of communities online that might be interested in your story. Start searching!

If you’ve tried pretty much everything on this list and you still haven’t reached the levels of success you were hoping for, it may be time to end your campaign. This doesn’t have to mean the end of your idea though. Often, you can learn from your first crowdfunding mishap and turn that into a second successful campaign down the road!