How to Use YouTube as Part of Your Author Platform

Last spring, we talked about the importance of social media for indie writers and how you can use Instagram to build and engage with your (younger) fan base. Today, we’re going to look at an even bigger platform: YouTube.

While you may not initially think of YouTube when making a mental list of the social media platforms that could help you reach possible readers (perhaps simply because it’s a place where people watch rather than read) millions of people have shared and watched others share their opinion on products of all sorts, from make-up to cooking utensils to books. Just to give you a visual: if you search for “book review,” YouTube would present you with over six million different options. The most-watched review has almost 2.5 million views. So how can you profit from this massive platform? Try one—or all—of these three ways:

1. Ask Book Club channels to include your book

YouTube has over thirty-three thousand book club channels. Moreover, one of the biggest stars on YouTube, Zoe Suggs (better known by her YouTube channel’s name Zoella), just started her own book club. Of course, a YouTuber like Zoella, with as many as eleven million subscribers, is out of most self-publishing authors' reach, but there are many smaller channels who you can get in contact with. And as many YouTubers’ lives consist of and revolve around the Internet, you could probably just send them an e-book, which would save you money. 

2. Offer YouTubers and YouTube Book Clubs books they can use in a giveaway

Just like you, YouTubers are always trying to expand their audience and engage with their followers. A great way for them to do this is to have a giveaway. Try to reach out to different YouTubers and Book Clubs and offer them one or two free copies on the condition that they use them for their next giveaway. Everyone loves free stuff, right?

3. Start your own YouTube channel

For those of you who want to become even more active, you could also consider starting your very own channel. You won’t be the first author to do so: amongst others, John Green, author of the critically acclaimed novel Faults in Our Stars, and Lindsay Cummings, author of NYT bestseller Zenith, already created a personal channel. Like them, you could post vlogs about (for example) any events relating to your book, give advice to aspiring authors, or read a chapter from your book. You could also organise your own giveaways: give away a copy of your book, a signed bookmark, or even an Amazon gift card.

Want to read more about how YouTube can help authors sell more books? Check out this article by ABC:
How authors are selling books on YouTube


User nataliajohnson29_4216 profile picture.

The problem of slow or stuck downloading/buffering/playing  will often correct itself within a few hours or by the next day.  Assignment help

User chrisgreenwalty_6891 profile picture.

Being a coursework writing service, I must appreciate this way of using Youtube. I am sure that those who are authors and want to express them worldwide, they can enhance their work using Youtube.

User kabodik_7076 profile picture.

This is really awesome... I like your post and looking forward to it.  Blackmart  market helper  Freestore

User kellimworthington091_7236 profile picture.

YouTube and other social media platforms are now very popular among the people and it now gives lots of talented people a lots of opportunities to earn like as saw many vloggers and short filmmakers made their channel and earn money with the views and also many teachers provide university assignment help online to students making videos and upload that video on the channel and many students take benefits and complete their assignments.

User arainhuzaifa37_8236 profile picture.

The writer is enthusiastic about purchasing wooden furniture on the web and his exploration about best wooden furniture has brought about the arrangement of this article. Caboki Hair fiber Price in Pakistan

User hailiehi424_8696 profile picture.

Thanks for this meaningful article. I agree with you that it's necessary to use all the opportunities that you have in your life. Likewise, I have a new idea and I want to try to be an editor. I'm a good writer but I need more  editing essays practice. If some of you know how to start doing this I'll appreciate your pieces of advice. 

User jessicabyrne.me_8756 profile picture.

Well, say, dear admin. Really Thanks, dear admin. Please share more content :)

Jurisprudence Dissertation Ideas - French Dissertation Topics - Computer Science Dissertation Ideas

User 300writers_8826 profile picture.

Hi there. This writing service provides assistance to everyone who comes to us looking for help. Therefore you won't have to worry about deadlines, they will deliver any set of quality writing services without any delay.

User peterson0305_9111 profile picture.

Extremely decent and fascinating history on Your blog. Much thanks.
Cheap Price Vacuum For Stairs