Through the PubLaunch Marketplace, you can hire suppliers, publishers, or publishing consultants to help you prepare your book project for publication. Our Marketplace includes two paths for writers: build your own team and guided publishing. This guide walks you through the Guided Publishing path one step at a time.
Build a Book: Guided Publishing
Identifying and connecting with your target audience
Before you decide how to build your author platform, you’ll need to identify your target audience. This doesn’t need to be an overly complicated process (even though some resources will tell you that you’ll need to hire a marketing firm to conduct polls). Really, you just need to think about who will be interested in reading your book and what other things those readers are interested in.
How to reach your audience: marketing and self-promotion basics
You’ve identified your target audience and found out what they like to do. Now it’s time to come up with your tactics — the ways in which you’ll reach and engage with them. The most important thing to remember is that effective promotion and engagement means that you won’t be constantly in sales mode. Audiences today are sick of being sold to. They want to be engaged by interesting content, meaningful interactions, or valuable information. No matter what you do, make sure it fits into one of those three criteria.
What is an author platform, and why is it important?
If you’ve done any research into book marketing (traditional or otherwise), you’ll have certainly heard the term “author platform” by now. But what is it exactly, and why does everyone keep talking about it?
Essentially, an author platform encompasses all the ways in which an author is engaged with their audience. By necessity, there are many elements that make up a platform (not just social media presence, although this can certainly play an important role). A good author platform will include some of the following elements: