Imagine for a moment you’ve spent hours creating the “perfect” campaign. Your goal is to raise $10,000, you’ve set your campaign page to “live,” and the contributions are rolling in.
It’s now the day before your campaign ends and you’ve had 150 contributions. That’s more than you ever expected. You’re thrilled by the support, but then you look at the amount of funds raised. You’ve only reached 30% of your goal!
Building your campaign page is only half the battle. Yes, you do have to put a lot of effort into creating your campaign page, setting your target, and building your rewards, but if you don’t do any actual campaigning once that’s all done, you won’t be successful.
Why you need to build contact lists
Before I push ahead, I’m going to bust the myth that I’ve had to break repeatedly for first-time crowdfunders:
Let’s get this out of the way: this ain't your tech buddy’s crowdfunding platform. Unlike the most popular platforms out there (and don’t get me wrong, they’re popular for a reason), this one is made just for you: the writer. You may not have a cool gadget or a shiny new app to promote, but you do have a story that deserves to be shared.
This is a platform that’s designed for you. So let’s talk about how you can take advantage of our features in the best way possible.