How to Use PubLaunch’s Crowdfunding Platform

Let’s get this out of the way: this ain't your tech buddy’s crowdfunding platform. Unlike the most popular platforms out there (and don’t get me wrong, they’re popular for a reason), this one is made just for you: the writer. You may not have a cool gadget or a shiny new app to promote, but you do have a story that deserves to be shared.

This is a platform that’s designed for you. So let’s talk about how you can take advantage of our features in the best way possible.

Make the Most of Your Supplier Profile

There are a lot of elements that go into making the best possible supplier profile. But what should you do on PubLaunch to set yourself up for success? Here are the things you’ll need to have before your profile is ready to show to writers:

What to Expect on PubLaunch: Supplier edition

The idea of freelancing can be seductive — you get to work for yourself, whenever and wherever you want, and only on the projects that interest you. But in reality it’s a tricky business. You often struggle to find new clients, put in strange hours once the work comes in, and sometimes settle for less-than-desirable projects to pay the bills.

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Identifying and connecting with your target audience

Before you decide how to build your author platform, you’ll need to identify your target audience. This doesn’t need to be an overly complicated process (even though some resources will tell you that you’ll need to hire a marketing firm to conduct polls). Really, you just need to think about who will be interested in reading your book and what other things those readers are interested in.

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How to reach your audience: marketing and self-promotion basics

You’ve identified your target audience and found out what they like to do. Now it’s time to come up with your tactics — the ways in which you’ll reach and engage with them. The most important thing to remember is that effective promotion and engagement means that you won’t be constantly in sales mode. Audiences today are sick of being sold to. They want to be engaged by interesting content, meaningful interactions, or valuable information. No matter what you do, make sure it fits into one of those three criteria.

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What is an author platform, and why is it important?

If you’ve done any research into book marketing (traditional or otherwise), you’ll have certainly heard the term “author platform” by now. But what is it exactly, and why does everyone keep talking about it?

Essentially, an author platform encompasses all the ways in which an author is engaged with their audience. By necessity, there are many elements that make up a platform (not just social media presence, although this can certainly play an important role). A good author platform will include some of the following elements: