It can be a tough world online when you’re trying to make yourself heard above the din. Many services now exist that claim to help you get heard: for a fee, they’ll Tweet about you and your book or promise to get you more followers. But are these paid services really worth it? You’ll hear from us (and others out there) that you can do a lot of this on your own, so what are you really getting when you pay for tweets?
Getting more followers. Many services will promise you thousands of new followers in exchange for a small fee (some as little as $5). There are a lot of benefits to having a large following: popular accounts are seen as more trustworthy and credible, you’re more likely to come up in Twitter’s suggestions for who to follow, and (the obvious one) more people will see your posts. The problem with buying followers, however, is that they’re probably not the followers you want. These will be a collection of different (and likely fake) profiles that have nothing to do with the people you really want to reach.
Still, as this article by Gilad Lotan demonstrates, you can potentially still get the first 2 out of 3 benefits by paying for your followers.
If you’re completely overwhelmed by the entire idea of managing your Twitter feed, you can pay services to do it for you. They’ll tweet relevant information to your followers and increase your online activity. The only thing a service like this can’t cover is the social side of social media. It will be difficult for a service like this to entirely replace your personal style and be able to engage with your followers in the same way you would (if at all). That said, there is some benefit to having a little help so if you’re tempted by having someone else do it for you, we recommend doing a bit of both – let the service handle the big stuff while you continue to put out the occasional post yourself.
If you’re trying to use Twitter to market your product as an author, there are a huge number of services that offer to promote your book on their Twitter feed. For a fee, they’ll make any number of tweets about your book throughout the day. At first glance, this seems like a great way to promote yourself. But once you look more closely, you’ll notice that these feeds promote thousands of other authors just like you, very few of which are liked or retweeted. Is this really any better than simply Tweeting it yourself?
At the end of they day, any service that promises you a quick and easy ride online is probably trying to take your money without giving you much in return.