Blog | The PubLaunch Team

Should You Throw a Virtual Launch Party?

June 14, 2016 Posted by Daniella Postavsky

A few weeks ago, we talked about all the reasons why throwing a book launch party could be a bad idea. Now we’re going to dig a little deeper into one of the alternatives we suggested: throwing a virtual book launch party.

With the bookstore now a firm part of the online world, it only makes sense that the launch party would start to move online too.

View full post 32 comments

An Introduction to Book Cover Design

June 1, 2016 Posted by Shankari Mano

When it comes time to design a cover for your book, it really is worth it to find an experienced book designer who can create a beautiful, professional-looking cover that will sell your story. Here are some concepts that you should keep in mind as you work with your designer.

Basic look

Effective book covers are those that are so intriguing they make you want to open the book to find out what it’s about. The best way to work on this with your designer is to uncover the true meaning of the book and then pluck a single image from the text that can support it. It’s better for the cover to be simple and strong rather than complicated and cluttered. Looking to other book covers for inspiration may help you settle on a concept.

View full post 8 comments

Why You Need an Editor

May 25, 2016 Posted by Lazarus James

If you’re an author on a budget, you might think that hiring a professional editor is an extra cost that you can do without. “I’m a great writer,” you might say to yourself, “and I spell-checked my manuscript, so I don’t need an editor.” This would be a big mistake. Even the most talented writers hire editors. (If it weren’t for the advice of his editor, F. Scott Fitzgerald might be best known today for writing a novel called Trimalchio in West Egg or The High-bouncing Lover.[1]) But editors do more than just fix spelling errors—although they do that, too. There are different kinds of editors, and they can work with you at every stage in the publishing process.

View full post 12 comments

How to Use Instagram as Part of Your Author Platform

May 18, 2016 Posted by Daniella Postavsky

View full post 6 comments

Why You Shouldn't Throw a Book Launch Party

May 11, 2016 Posted by Lazarus James

Throwing a book launch party is a popular way for authors to generate some early buzz and promote their new books. However, if you are a self-publishing author, you may want to reconsider the idea of throwing a lavish party to celebrate the release of your new book. Here’s why:

View full post 3 comments