If you’re considering publishing a manuscript through non-traditional methods (i.e. self- or hybrid- publishing), now’s a good time to understand how print on demand (POD) works. POD dominates the self-publishing industry. Without the heavy costs of traditional printing, it is often the only way for independent authors to see their work in print.

If you spend any time on Twitter, you’ll notice that the amount of information on there can be overwhelming. Try looking up the hashtags #amwriting and #amreading, which are typically used by authors and readers, and you’ll see a mountain of information about books that people are desperately trying to get you to read.

As an author (or anyone else, for that matter) how can you make sure you’re heard among all this noise? Obviously there is no guaranteed, fool-proof plan to make this happen, but following a few of these tips will go a long way to making you stand out on Twitter.