The PubLaunch
Learning Center

What to do when

There’s no real formula for how to manage your campaign. The main goal is to share your campaign with everyone you know, and give yourself plenty of time to create a compelling list of rewards and a good campaign page.

We’ve created a contact list template for you to use as you get started planning your campaign: HERE

Here is a timeline that will work for most campaigns, along with some extra-credit ideas for those planning well in advance.

Timeline:

Before the campaign:

  • Build your rewards. Give yourself plenty of time to plan creative ideas that won’t break the bank.
  • Create your campaign page.
  • Build a detailed contact list of family members, friends, followers, and anyone else you can think of. Use our template to help you stay organized.
  • Announce your plans to run a crowdfunding campaign on social media.

During the campaign:

  • On launch day, share announcements on all your social media accounts and your website or blog, if you have one.
  • Add the crowdfunding campaign links to your website and email signatures.
  • Share updates on social media throughout the campaign.
  • Send four update emails (launch, second week, third week, final days) to your general list over the course of the campaign.
  • When the campaign ends, send out a general email to all your contributors to thank them for their support and to tell them what to expect next.

Extra-credit ideas that will give your campaign an added boost (but will require planning):

  • Find online communities that relate to your book and join the conversation.
  • The end goal is to become a part of a community that is interested in what you have to say (and therefore interested in checking out your campaign page).
  • If you have a blog, do some blog exchanges. It’s a great way to start building your brand as an author, generate interest in what you have to say, and draw people to your campaign page.
  • Get an endorsement. If you have any well-known or industry-relevant contacts in your network, now is the time to use them.
  • A solid endorsement by an influencer (using their channels, not yours) can make a huge difference to your success.