There’s no real formula for how to manage your campaign. The main goal is to share your campaign with everyone you know, and give yourself plenty of time to create a compelling list of rewards and a good campaign page.
We’ve created a contact list template for you to use as you get started planning your campaign: HERE
Here is a timeline that will work for most campaigns, along with some extra-credit ideas for those planning well in advance.
Before the campaign:
- Build your rewards. Give yourself plenty of time to plan creative ideas that won’t break the bank.
- Create your campaign page.
- Build a detailed contact list of family members, friends, followers, and anyone else you can think of. Use our template to help you stay organized.
- Announce your plans to run a crowdfunding campaign on social media.
During the campaign:
- On launch day, share announcements on all your social media accounts and your website or blog, if you have one.
- Add the crowdfunding campaign links to your website and email signatures.
- Share updates on social media throughout the campaign.
- Send four update emails (launch, second week, third week, final days) to your general list over the course of the campaign.
- When the campaign ends, send out a general email to all your contributors to thank them for their support and to tell them what to expect next.
Extra-credit ideas that will give your campaign an added boost (but will require planning):
- Find online communities that relate to your book and join the conversation.
- The end goal is to become a part of a community that is interested in what you have to say (and therefore interested in checking out your campaign page).
- If you have a blog, do some blog exchanges. It’s a great way to start building your brand as an author, generate interest in what you have to say, and draw people to your campaign page.
- Get an endorsement. If you have any well-known or industry-relevant contacts in your network, now is the time to use them.
- A solid endorsement by an influencer (using their channels, not yours) can make a huge difference to your success.